Details:
- Salary: £30,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Bolton
- Date: 3 weeks ago
Description:
CRM & Email Marketing Executive
Reports to: Head of Sales and Marketing
Type: Full-time, Office-based in Bolton
Salary: £30,000 per annum
About the Role
We are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.
You will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.
Key Responsibilities
HubSpot CRM Management
Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
Build and manage lists, segments, forms, landing pages, workflows, and sequences.
Ensure consistent data practices and CRM adoption across sales and marketing teams.
Manage integrations with websites, and third-party marketing tools. Email Marketing & Automation
Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
Write, design, and test email templates with strong CTAs and personalised messaging.
Conduct A/B tests to optimise open rates, click rates, and conversion performance.
Monitor and improve email deliverability and compliance (GDPR).
Manage email deliverability, sender reputation, and compliance (GDPR). Data Management & Quality Control
Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.
Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
Enrich contact records through research, integrations (AI), and data tools.
Maintain reporting accuracy. Lead Generation & Funnel Optimisation
Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.
Build flows that convert website visitors, candidates, and prospects into qualified leads.
Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.
Collaborate with sales team to ensure timely follow-up on new leads.
Track conversion paths and recommend improvements to drive higher-quality lead flow. Analytics & Performance Reporting
Develop and maintain dashboards reporting on CRM and email performance.
Track key metrics, including: o Email engagement (opens, clicks, replies)
o Lead volume and quality
o Contact lifecycle movement
o Conversion rates across funnel stages
Provide insights and recommendations to improve campaign targeting and effectiveness. Apply now