Corporate Communications Recruitment Lead

Description:

Are you ready for a job like no other?
As the Recruitment Communications Lead, you will bridge Corporate Communications and HR/Recruitment to position Police Scotland as an employer of choice. You will lead the design, execution, and evaluation of evidence-based, multi-channel recruitment marketing campaigns aimed at attracting top talent for priority, high-volume, and hard-to-fill roles.
Working between our recruitment team in Jackton and the Corporate Communications team in Dalmarnock, you will manage recruitment marketing budgets, leverage digital/social platforms, and shape our Employer Value Proposition (EVP).
Key Responsibilities:
* Strategic Planning: Develop, implement, and review an evidence-based recruitment marketing and attraction strategy aligned with workforce demand and organizational priorities.
* Campaign Delivery: Lead the design and delivery of integrated, multi-channel attraction campaigns (defining target audiences, key messaging, channel mix, and delivery plans).
* Brand & EVP Management: Develop and champion Police Scotland’s employer brand and EVP across candidate-facing channels to ensure credibility, inclusivity, and accessibility.
* Measurement & ROI: Establish measurement frameworks, track recruitment KPIs, interpret campaign data, and provide data-driven reports/recommendations to senior stakeholders.
* Budget & Agency Leadership: Manage the recruitment marketing budget, oversee external agency partnerships, and ensure strict compliance with procurement, legal, and brand guidelines.
* Stakeholder Engagement: Act as a specialist advisor to senior leaders and HR teams, providing strategic advice on recruitment marketing, candidate experience, and market trends.
* Cross-Functional Collaboration: Coordinate a multi-disciplinary team across Corporate Communications and Recruitment to execute cohesive campaign goals.
Education & Experience
* Degree in a Communications-related discipline with demonstrable experience, OR equivalent proven experience in a similar professional environment.
* Proven track record in recruitment marketing, creative campaign development, and strategy implementation.
Skills & Knowledge
* Digital Marketing: Expertise in digital recruitment tools, social media strategies, and content management systems.
* Data & Analytics: Deep understanding of recruitment metrics, candidate insights, and market data to drive strategy and optimize spend.
* Communication & Writing: Exceptional writing, editing, and presentation skills, with a demonstrated ability to turn complex topics into audience-friendly messaging.
* Stakeholder Management: Excellent interpersonal skills with the ability to build effective working relationships, manage competing priorities, and constructively challenge senior stakeholders.
* Personal Qualities: Demonstrates integrity, professionalism, and resilience under pressure.
Desirable Criteria
* Familiarity with HR and recruitment processes/guidelines.
* A valid driving licence.
Every role in Police Scotland plays a part in Keeping People Safe.
This is an opportunity to join a national organisation serving communities across Scotland, where integrity, fairness and respect are at the heart of everything we do.
Police Scotland serves over 5 million people across Scotland’s cities, towns, rural and island communities.
Our 2030 vision is for safer communities, less crime, supported victims and a thriving workforce.
We are committed to equality, human rights and building a workforce that reflects the communities we serve.
Full details regarding this vacancy can be found in the attached Role Profile.
Applicants must be a British citizen, a member of the EU or other states in the EEA, a Commonwealth citizen or a foreign national free of restrictions.
Please click here to see our benefits page
You should have been resident in the UK for a minimum of five years immediately prior to application for this role