Details:
- Salary: £30,000 - 40,000 - Annum
- Job Type: Contract
- Job Status: Full-Time
- Salary Per: Annum
- Location: LE2 Aylestone City of Leicester
- Date: 2 days ago
Description:
Are you passionate about food and technology? Do you love the thrill of innovation and crave a dynamic work environment? Alfen is excited to collaborate with a dynamic company that is revolutionising kitchens around the world. Join their team and be a part of a culinary transformation! We’re looking for enthusiastic, creative, and driven individuals to help us push the boundaries of what's possible in cooking technology through compelling and engaging content. If you're ready to combine your love for tech with a passion for delicious, perfectly cooked meals, this is the perfect opportunity for you!
Job Description:
We are seeking a highly skilled and creative Marketing Sales Copywriter to craft compelling and persuasive copy that drives sales, engagement and brand messaging. The ideal candidate will have a strong background in writing ad copy, email copy, and website copy to a high standard. You will work closely with our brand, marketing and sales teams to create content that resonates with our target audience and supports our business objectives.
Key Responsibilities:
Ad Copywriting: Create engaging and persuasive ad copy for various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) that drives conversions and aligns with our brand voice.
Email Copywriting: Write effective email campaigns, including subject lines, body content, and CTAs, to nurture leads, increase open rates, and boost click-through rates.
Website Copywriting: Develop clear and compelling copy for our website, including landing pages, product descriptions, blog posts, and other web content.
SEO Optimisation: Incorporate SEO best practices into all web content to improve organic search rankings and drive traffic.
Collaboration: Work closely with the marketing, design, and product teams to ensure copy aligns with brand guidelines and marketing goals.
A/B Testing: Conduct A/B tests on copy elements to optimise performance and improve conversion rates.
Market Research: Stay up-to-date with industry trends, competitor activities, and customer preferences to create relevant and impactful content.
Requirements:
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3+ years of hands-on experience in content creation, preferably in a high-growth eCommerce or tech company.
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Proven track record of creating engaging content across multiple channels (blog posts, social media, videos, newsletters).
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Strong understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, and Ahrefs.
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Excellent writing, editing, and storytelling skills, with a keen eye for detail.
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Ability to use content management systems (CMS) and other content creation tools (e.g., Canva, Adobe Creative Suite).
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Familiarity with GDPR and other relevant policies, understanding their impact on content creation and distribution.
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Strong analytical skills for data-driven decision making, with experience in A/B testing and content optimization.
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A passion for understanding customer personas and consumer insights to craft relevant and impactful messaging.
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Excellent problem-solving skills with a creative and innovative approach.
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Ability to work collaboratively with cross-functional teams to achieve marketing goals.
Benefits:
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Potential for flexible working arrangements once the probationary period is completed.
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Annual bonus.
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Other perks, including professional development opportunities and access to the latest cooking technology.
Join us and be a part of an exciting journey to transform kitchens and the way people cook around the world