Brand Manager

Description:

Line Manager: Marketing Manager

Direct Reports: None

In the UK, our client mainly operates on the cheese and butter markets with 3 global brands Président, Galbani and Leerdammer, and is also present with its well-known local brands Seriously, Galloway and Cricket St. Thomas. You will be joining the world’s largest dairy company, with 85,000 employees in almost 100 countries, and a turnover of €20 billion. Out client is owned by the original founding family and still has the same passion of dairy and supporting our farmers, three generations later.

We are looking for a high-profile Brand Manager to look after our global brand, President.

President is the 2nd biggest cheese brand in the world (sold in over 150 countries) and No1 cheese brand in Europe. In the UK, President is the No.1 French brand across cheese, butter and cream.

Reporting to the Marketing Manager, you will have ownership of part of the President portfolio. You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.

MAIN TASKS AND RESPONSIBILITIES

Brand management

* Support the Marketing Manager on leading the brand strategy on the UK market

* Liaise with the global team in Europe

* Identify market risks & opportunities to build growth plans in line with business targets

* Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)

* Build a strong activation plan in line with the brand objectives

* Work with the shopper team to implement branded activations as part of shopper marketing process

New product development

* Bring in depth consumer understanding to develop and implement consumer led NPDs

* Support the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activation

* Manage the artwork development processes, working with creative agencies and the local Quality team

* Proactively communicate with the central marketing team to ensure projects are delivered on time

Packaging

* Manage the artwork development process for the President range.

* Lead the packaging recyclability project with the European factory and packaging teams.

Business analysis

* Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking

* Outline recommendations for action when and where necessary

Finance

* Support the Marketing Manager on managing the brand budget reconciliation

* Create purchase orders

* Guardian of the products P&L working closely with the FP&A team

Media

* Support the Marketing Manager on defining the media strategy of the brand

* Work with the creative media agency to create stand-out and engaging brand communications

* Oversee execution of ATL and BTL activation across the full media mix

EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED

* Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)

* The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar

* Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment

* Excellent written and spoken English, and the ability to communicate with clarity.

* French-speaker is a plus

This job description is intended to include the broad range of responsibilities and requirements of the post. It is neither exhaustive nor exclusive but while some variations will be expected, these will be at an appropriate level for the role