Area Sales Manager

Description:

Vacancy No 5587

Vacancy Title Area Sales Manager

Location Northern UK

Reports to: National Sales Manager

The Opportunity

Are you a confident, relationship-driven sales professional ready to make your mark? Our client — a well-established name in fixing and fastening solutions for the construction industry — is looking for an ambitious Area Sales Manager to grow their merchant distributor network and champion their full product range across the region.

This is a genuine opportunity to represent a business that backs its people: a comprehensive, market-leading product range, a clear focus on technical expertise, and a culture built around real customer partnerships rather than one-off transactions. If you thrive on building relationships, hitting targets, and being the trusted face of a respected brand, this role is for you.

What's on Offer

* Competitive salary, dependent on experience

* Commission structure

* Company car

* Health and pension plan

* Bonus & Commission up to £10,200 on target achievements – first 3 months guaranteed

* 25 Days Holiday – increase to 30 with length of service

* 1 Day Birthday holiday

* 4X Life Assurance

* Contributory Pension Scheme

Your Territory

This role covers a substantial patch spanning the North of England, the Midlands, the Southwest, East Anglia, and the South — extending as far as (but not including) London.

What You'll Be Doing

* Build and maintain strong relationships at every level of a customer's business — ownership, management, sales counter teams, external sales teams, and technical teams

* Communicate confidently and professionally with customers and colleagues alike, going the extra mile for every account

* Drive sales growth through effective time management, consistently hitting targets and KPIs

* Forecast your sales pipeline and market trends to support production, supply chain, and marketing planning

* Maintain strong product knowledge to sell the full range's USPs and value-added solutions with genuine confidence

* Deliver a first-class customer experience at every touchpoint

* Represent the business professionally and safely at trade shows and client visits

Merchant Sales Focus

* 100% focus on merchant distributor accounts

* Proactively manage your time across three account types: prospect (non-spending), spending-but-not-stocking, and profile stockists (spending, well-stocked, multi-range)

CRM & Reporting

* Log all sales activity in the CRM (C4C) promptly and clearly

* Keep customer contact records accurate and up to date

* Capture concise, actionable notes reflecting feedback and next steps from every interaction

* Submit forward planning for the week ahead by Friday

What We're Looking For

* Flexibility, resilience, and courage — someone who's genuinely inquisitive and proactive

* Comfortable staying away from home for internal meetings, training, and customer visits

* A professional, proactive approach to liaising with customers face-to-face, by phone, and by email

* Someone who takes ownership of every sales activity and consistently meets or exceeds customer expectations

* A team player willing to take on other tasks as the business needs

Your Authority

Manage your own daily activities in whatever way delivers the best sales impact

Set or amend customer pricing within agreed pricing guidelines

Identify and flag additional sales opportunities that need support from other departments

What You'll Be Accountable For

Delivering on your personal development plan (PDP) goals

Hitting sales targets — daily, monthly, quarterly, and annually

Meeting a minimum of 4.5 active sales days per week

Achieving the KPIs and goals set by the business

Representing the brand positively at all times

Following Data Protection requirements and maintaining service standards

Taking reasonable care of your own health and safety, and that of others, and cooperating fully on health and safety matters

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