Details:
- Job Type: Permanent
- Job Status: Full-Time
- Location: Milton Keynes Buckinghamshire
- Date: 2 days ago
Description:
Amazon PPC Executive
Location: Milton Keynes
Our client is looking for an Amazon PPC Executive to join their team on a full time permeant basis. As an Amazon PPC Executive, you will be at the forefront of managing and optimising Amazon advertising campaigns to drive traffic and sales. This role requires a blend of technical expertise, analytical skills, and strong communication abilities. You will play a pivotal role in the company's marketing efforts, ensuring that advertising campaigns are performing optimally and contributing to the business's success.
Key Duties and Responsibilities:
* Conduct keyword research to identify relevant and high-traffic keywords for ad campaigns.
* Create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.
* Write compelling ad copy that accurately represents the product and entices customers to click.
* Monitor and adjust bids to ensure optimal campaign performance while staying within budget.
* Analyse campaign data and make adjustments to improve performance, such as targeting and ad placement.
* Produce reports that clearly communicate campaign results and insights to the team.
* Conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
* Manage advertising budgets to align spending with business goals and objectives.
* Analyse competitor advertising campaigns to identify opportunities and threats.
* Stay up-to-date with industry trends and changes to Amazon's advertising platform.
Skills and Experience:
* Proven expertise in PPC advertising principles and best practices.
* Strong analytical skills to analyse campaign performance data and produce insightful reports.
* Knowledge of keyword research tools and techniques.
* Ability to write compelling and effective ad copy.
* Experience managing bid strategies and budgets for optimal campaign performance.
* Strong communication and collaboration skills to work effectively across various teams.
* Attention to detail to ensure campaigns are set up and managed correctly.
* A willingness to stay current with industry trends and changes.
Company Benefits:
* Casual dress
* On-site parking
* Regular social events including summer and end-of-year parties
* Spontaneous employee well-being treats
* Vouchers at Christmas to shop with the company
* Private medical insurance
* Gym membership discounts