Details:
- Salary: £35,000 - Annum
- Job Type: Permanent
- Job Status: Full-Time
- Salary Per: Annum
- Location: Central London
- Date: 3 days ago
Description:
A highly successful online gaming client is looking to hire an experienced Ad Optimisation Specialist to join their Marketing Data & Analytics team. Along with a salary of £35,000 + per annum, you will also receive a fantastic range of benefits including 24 days holiday (rising with service), hybrid working, a 10% discretionary performance-related bonus, private healthcare, life insurance cover, fun team socials and career growth opportunities.
You will be responsible for managing and optimizing advertising operations across various digital platforms. Your expertise in marketing technology will be instrumental in driving efficient campaigns, maximizing revenue, and ensuring a seamless user experience. If you thrive in a fast-paced environment and possess a passion for digital advertising and technology, we want to hear from you.
As Ad Optimisation Specialist, your responsibilities will include:
Lead the in housing and onboarding of Google Marketing Platform
Set up and maintain ad serving platforms (primarily Campaign Manager 360), ensuring accurate trafficking, targeting, and delivery of all advertisements across all global entities.
Implementing tracking mechanisms such as pixels and tags to measure campaign effectiveness as well as targeting strategies, bid optimisations, and creative testing to improve campaign performance and achieve KPIs.
Monitor campaign delivery, pacing, and performance metrics, making real-time adjustments as needed to maximize ROI.
Collaborating with advertisers and internal teams to troubleshoot technical issues related to ad serving, tracking, and integration with third-party platforms.
Collaborate with cross-functional teams including marketing, tech, and product development to ensure alignment on ad operations processes and best practices.
Generate regular reports and dashboards to communicate key metrics, trends, and campaign performance to stakeholders.
Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
We’re looking for an Ad Optimisation Specialist with:
Experience in digital advertising operations, ad tech, or marketing technology roles.
Proficiency in CM360, with a strong understanding of campaign setup and account structure.
Must understand tagging, tracking and attribution particularly GTM.
Experience in the iGaming industry, including compliance knowhow is beneficial but not mandatory
Experience working with Tableau or digital visualisation tools.
Familiarity with Microsoft products to report results – Excel, PowerPoint and Word.
Excellent written and verbal communication skills.
Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences.
To apply for this role as Ad Optimisation Specialist, please click apply online and upload an updated copy of your CV.
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